Contents Summary 2 Purpose of this report 4 The ASF process 5 Communication on progress 6 Statement from the Responsible Business Alliance 7 Recommendations from the ASF Advisory Board 8 Recommendations for the Responsible Business Alliance 9 Recommendations for the brands 10 Recommendations for the buyers 10 About the dialogue 11 What the buyers say 13 Summary and take-aways 18 Industry analysis 19 Product lifespan 20 Barriers to lifetime extension 24 Market developments 26 Future outlook 27 References 28 Atea Sustainability Focus | March 2022 3
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