Summary Get more out of less Time to focus on lifespan extension The ASF Advisory Board consists of representatives from leading public and private companies with a background in IT, sus- tainability or purchasing. Over the last few years, the Board has issued four previous reports: on Transparency , Circular Economy , Closing the Loop on Materials and Faster, Together! . The goal is to provide the industry with valuable insights into the expectations of the Nordic market and recommendations on how to address urgent issues. digitalization is an essential element of the sustainable transition. For society to thrive within our planetary boundaries we need to rethink how we live, move and interact. Time and time again have we seen how digitalization will help us along the way, but to fully realize this potential, the wave of dig- ital innovation itself needs to be more sustainable. Reducing resource consumption is key in mitigating the heavy environmental and social burden from manufacturing of IT products. Simply put: We need to get more out of less. This is best done by e xtending the lifespan of products, the Nordic IT buyers say. Atea Sustainability Focus (ASF) consol- idates the voices of Nordic IT buyers to accelerate the sustainable transformation of the IT industry. In five powerful reports ASF has presented market insights and analyses on how the IT industry meets the expectations on urgent sustainability issues as well as recommendations on how to address them. The survey that supports this report shows that prolonged lifespan is the most urgent concern among buyers. Buyers realize that this is a systemic challenge that involves the relationships between multiple actors in the value chain, includ- ing buyers themselves who in fact have the power to alter the market dynamics through their behaviors. This year’s report highlights how it should make economic sense for all actors involved to work to extend the actual lifespan of IT products, as much of the intrinsic value embedded in IT products is not fully captured today. It also points out actions that can be taken right away. Previously, the recommendations in the ASF reports have exclusively targeted the industry. This year, the ASF Advisory Board – the group of committed and lead- ing buyers that analyze the ASF dialogue and consolidates the recommendations to the industry – include actions for buyers as well. The message from the Nordic IT buyers is clear: It’s time to radically expand product lifetime. We are ready to do our part. Let’s get to work and get more out of less. 2 March 2022 | Atea Sustainability Focus
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