2 WHITE PAPER Challenges of modern business communication The way we work is changing rapidly. Today, work has become an activity instead of a place and the current trend towards total mobility 24/7 is having a profound effect on the way we communicate. First and foremost, technology has been the catalyst for this increased level of flexibility and mobility. The new, accessible mobile technologies have pushed the limits of our expectations and what began with consumer electronics is now quickly turning into a major breakthrough for mobile corporate communication. An employee wants to be able to work in the office, at home, on the move or at a meeting with a client. In other words, companies who want to attract the innovative and mobile workforce of tomorrow have to change today. The modern office In the modern office, employees tend to move around the workplace a lot more freely. Conferences, collaborative groups, flexible seating and working from home require a new level of mobility. Technology has not only changed the behaviour and the expectations of the workforce; it is also changing the workplace. Furthermore, a phone is not just a phone anymore. Calls can be received via mobile phones, PC and other channels enabling the user to be accessible wherever and whenever while simultaneously providing maximum comfort. This is only possible when the chosen technological communication platform allows the user to switch quickly and effortlessly from one type of call to another. Finally, the users of modern communication devices expect perfect sound quality and ease-of-use. The days of thick manuals and lengthy instructions are long gone. Add this to the above-mentioned challenges, and the time has come for new products that are tailor-made for the age of Unified Communications.
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