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4 the brain’s response to aesthetic experiences
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Muuto on Neuroaesthetics Our brains are wired to respond to aesthetic experiences, activating the reward system similarly to other pleasurable activities. Studies have shown that engaging with art, whether through viewing paintings, listening to music, or experiencing a beautifully designed space, can increase blood flow to the brain by up to 10%, equivalent to looking at someone we love. This activation of the brain's reward system has tangible implications for our health and well-being, including stress reduction, mood improvement, and enhanced cognitive function. Sensory Elements and Emotional Responses Different sensory elements like color, texture, and light can evoke specific emotional responses. For example, blue and green hues tend to have calming effects, lowering heart rate and blood pressure, while red and orange can increase energy and excitement, affecting arousal levels. Understanding these responses allows designers to create spaces that support desired emotional and physiological states, whether for relaxation, focus, or stimulation. The Brain's Response to Aesthetic Experiences
