Side 2
Muuto on Neuroaesthetics Intuitively knowing that design has the capacity to greatly affect the way we feel, we continue to believe that it is as important to create intentional atmospheres as objects. In recent years, the concept of neuroaes- thetics has garnered significant attention in the fields of art, design, and architecture. As a scientific discipline, neuroaesthetics explores how our brains respond to aes- thetic experiences, revealing the profound impact of design on human emotions and physiology. Muuto first encountered neuroaesthetics when working on the exhibition “A Space For Being” alongside Google, Reddymade, and The Art + Minds Lab during Salone del Mobile in 2019, finding that it connected our intuitive approach with a body of research. Today, we incorporate this knowledge into the core of what we do, creating intentional objects and spaces. Viewed through the Muuto approach, this long read delves into the basics of neuroaesthetics and how they can be applied to create environments that uplift and enhance well-being. Here, we share the insights we have amassed on our way to better understand how we can design for what feels good. Intuitively knowing that design has the capacity to greatly affect the way we feel, we continue to believe that it is as important to create intentional atmospheres as objects. Connecting Science and Intuition
Side 3
Muuto on Neuroaesthetics Drawing on insights from a range of partners, we explore the intersections of color, form, light, nature, and tactile materials in shaping our experiences and emotions. Our recent collaborators include Susan Magsamen, Executive Director of the International Arts + Mind Lab at Johns Hopkins University, Ivy Ross, Google's Head of Design for Hardware Products, Josephine Akvama Hoffmeyer of surface design studio File Under Pop, Christoph Brach, Founder of Raw Color, Marie Hesseldahl, Partner and Head of Interior and Product Design at 3XN, and Rebecca Chamberlain, Programme Director of the MSc in Psychology of the Arts, Neuro- aesthetics and Creativity at Goldsmiths, University of London. Connecting Science and Intuition
