new perspectives on scandinavian design 2024—2025 Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression. By expanding this heritage with forward-looking materials, techniques and bold creative thinking, our ambition is to deliver new perspectives on Scanadinavian design. In fact our name, Muuto, comes from muutos, meaning new perspective in Finnish. We handpick leading contemporary designers who are strong interpreters of our philosophy and combine their talents with the passionate Muuto creative team. You will know our design because it has muutos: objects made sublime through new perspectives, enjoyed across the world, representing the best of Scandinavian design today.

creating 4 intentional spaces intentional spaces as Exploring new perspectives on Scandinavian de- Arts + Mind Lab at Johns Hopkins University, we have sign is key to Muuto’s forward-looking, innovative explored design’s potential for producing well-being. designs. Intuitively knowing that design has the ca- This journey began with our exhibition at Milan De- pacity to greatly affect the way we feel, we continue sign Week already back in 2019 and has since inspired to believe in the importance of creating intentional us to create more intentional objects and spaces. atmospheres through a thoughtful selection of furni- ture, accessories, and lighting. Today, our approach to designing spaces is driven by five guiding principles of neuroaesthetics: Nature, Intuitively, we all know the feeling of entering a room Light, Form, Color, and Tactility—while remaining and immediately feeling at ease or stimulated. That in- open to the potential for further expansion and re- teracting with elements of design—be it sensations of finement of these principles, recognizing the ongoing light, color, or texture—can trigger emotions and spark evolution of this field. a dynamic interplay of neurotransmitters in our brains. This process can shape our feelings, thinking and be- A space that feels just right havior. There is more to design than meets the eye. There are many lessons to be learned from neuroaes- thetic research and principles when it comes to de- The impact of neuroaesthetics on design and spaces signing spaces for many. While places for healthcare, Neuroaesthetics is about mind-body connection: a hospitality, education, and office each come with a set scientific discipline that explores and measures how of practical requirements, it should not all be about creative expression makes an impact on us. It gives a functionality and utility. deeper understanding of the way art, design, and ar- chitecture activate our senses and stimulate our sense For instance, applying natural elements like greenery of well-being. Understanding how we respond to dif- and materials such as wood, wool textiles, ceramics, ferent spaces allows us to better discern the connec- or clay into office spaces or patient rooms has been professionals tionbetweenbody,mind,anddesign. Through our longstanding collaboration with Susan Magsamen, executive director of the International demonstrated to lower stress levels, promote feelings of calmness, and aid in faster recovery processes. Similarly, light allows us to enhance performance in schools or induce a sense of serenity at our favorite

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