Introduction Strategy Business areas Corpor Customer-centricity Customer-centricity has been the foundation of the Mölnlycke business for 176 years and sits at the core of the company's approach to sustainable, value-based healthcare. Mölnlycke's ethnographic approach involves spending time in patients' and customers' environments to observe and understand their experiences, in addition to listening. Developing long-term and trust-based partnerships gives Mölnlycke uniqu needs, operational pressures and s across the entire care pathway. By integrating customer insights areas, Mölnlycke develops sustaina innovations that enhance the custo from procurement and delivery to and digital customer engagement. organisation to be agile and respon changing healthcare environment. Customer-centricity also underp commitment to value-based and su improving outcomes, optimising to reducing waste and supporting env responsible practices. By staying cl the company can co-create sustain solutions that deliver meaningful v Read more about Mölnlycke’s customer-centric approach Wound Care for All Launched in May 2025, Wound Care for All is a programme supporting nurses, patients and non-medical caregivers outside the hospital setting. It complements Mölnlycke’s portfolio and education offering, creating value beyond products and positioning Mölnlycke as a partner in care. The first campaign, Partnering for Better Healing, conducted in the UK, generated 800+ qualified leads. It was powered by the Skin Tone I.D., a tool co-developed with Luxmi Dhoonmoon, Tissue Viability Nurse Consultant at London North West University Healthcare Trust, and designed to support inclusive skin assessment and reduce skin-tone bias in wound care.
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