ABOUT KID Founded in 1937, Kid Interiør AS, subsidiary of Kid ASA (listed on the Oslo Stock Exchange under the ticker symbol KID) operates as a home textile retailer in the Norwegian market. The company offers a full range of home and interior products, including textiles, curtains, bed linens and other interior products. We design, source, market and sell these products nationwide through our stores – which at the end of 2018 numbered 143 – as well as through our online sales platform. At the end of 2018 we had 1038 employees. The company is headquartered in Lier, and Kid is the market leader within home textiles in Norway includes a modern logistics operation. with 35 percent market share, which has been growing steadily every year by delivering consistent quality products Kid’s business model is based on ensuring at affordable prices. We have unbeatable brand recognition, full control of the value chain from the with top of mind awareness well ahead of our peers. production and design phase, to direct Research indicates a 98 percent familiarity of the Kid brand product sourcing and manufacturing, by Norwegian women. primarily in lowcost countries in Asia, including China, India, Pakistan We have dedicated and experienced employees, who provide 7 and Bangladesh. Over 99 percent of creative guidance to our customers and a commitment to our products sold are under the Kid developing the best product mix and most inspirational brand, with more premium products marketing communication on the market. The Kid spirit categorised in sub-brands such as is driven by our commitment to our company values of Dekosol and Nordun. entrepreneurial spirit, inspiration and dedication. Our strategy is to closely monitor and quickly adapt to underlying consumer trends and demands. Through in-depth market analysis, supported by our own design and sourcing competence, we bring high quality, yet value for money, product ranges to our customers. Annual Report 2018 KID ASA From the headquarter in Lier.
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