“MMI OAAKTMIIVNEAGXTTAERDDEMIBFYFEELYRENCE.” MeetHanneBangVorre,thefutureCEOofSengeSpecialisten A strong digital profile, a result-oriented mind- set, and the courage to take chances. These are some of the competences Hanne Bang Vorre will enter her new position as CEO of Senge­ Specialisten with as of March 2023. After nine years at JYSK, playing a key role in the estab- lishment of a highly profitable E-commerce business, she will soon open a new chapter of her career and take on broader responsibility in her first CEO-position. More or less by coincidence, Hanne boarded a digi- tally oriented career track. When doing her Master’s degree in corporate communication at Aarhus Uni- versity in 2004, digital marketing media were still in their preliminary stages and definitely not part of the curriculum. But when Hanne later landed her first job with the digital agency Artefact, she got the opportunity to work with an array of classic digital disciplines, such as Search Engine Optimisation, AdWords, and affiliate marketing, and was quickly fascinated by it. Looking back, she is grateful for the timing. able try out many different aspects of the business and develop along with it,” Hanne says. JYSK business and E-commerce makes up 10 per- cent of JYSK’s total revenue. In the years that followed, Hanne’s career revolved around online marketing and sales. For example, she spent nearly four years at electronics and appliance retailer Expert Denmark, developing digital strategies and activities for the brands ‘punkt1’ and ‘Expert’ as manager of the online team. Hanne spent nearly a decade at JYSK, where she most recently held the position of E-commerce Director. So making the switch to a new company and at the same time shifting focus from a particular business area to the broader CEO-perspective was not an easy decision. “The easiest thing, of course, is to keep doing what you have always done. But that is not what makes me happy in the long run. I am probably a bit of a risktaker, I possess the courage to take chances. That being said, I always do it with my eyes wide open.” Hanne Bang Vorre “When I finished university in 2006, digital marke- ting was still a relatively new concept but at the same time there was an eagerness to test new ideas and platforms and the first web shops began to emerge. It was actually a very fortunate point in time for me to enter the digital job market, being A calculated risk-taker In 2013, Hanne joined the E-business division of JYSK as E-business Manager. At the time, she was only the fourth person to be hired for the digital de- partment. Fast forward to today where more than 80 people are working with the digital side of the “The easiest thing, of course, is to keep doing what you have always done. But that is not what makes me happy in the long run. I am probably a bit of a risktaker, I possess the courage to take chances. That being said, I always do it with my eyes wide open. It is a calculated risk. And while you do not always PAGE 38

Hanne Bang Vorre, Deputy CEO of SengeSpecialisten LARS LARSEN GROUP | ANNUAL REPORT 2021/22 | TRADESMANSHIP | PAGE 39

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