LARS LARSEN GROUP OUR VALUES AND FAMILY-OWNERSHIP STRATEGY Lars Larsen Group is owned by the Brunsborg-family, descendants of Lars Larsen who founded JYSK in 1979. Being a family-owned business is the core of our identity and the family values of Tradesmanship, Responsibility, and Growth are the guiding principles of everything we do. Furthermore, our values are inextricably interlinked; one cannot be practiced at the cost of another. PAGE 12
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