Jacob Brunsborg, Chairman of the Board, with ‘Købmanden’ head office to Silkeborg, Jacob Brunsborg found it suitable to have a second ‘Købmanden’-sculpture made. The new sculp- ture, weighing just about 350 kg, moved into the head office in Silkeborg in March 2024 and took a group of four movers to get into place. “I continue to be amazed by Nanna Drewes Brøndum having captured my father’s essence in such a strong way. The sculpture bears a remarkable resemblance to him and underlines the ongo- ing presence of his tradesmanship and spirit in our group,” Jacob Brunsborg says. Silkeborg is in many ways a fitting location for ‘Købmanden’, as Lars Larsen lived in the city for more than 30 years. With his strong presence, he left a clear mark on Silkeborg with several donations and sponsorships, such as the local football team and the stadium which carries the name ‘JYSK park’ today. “I am happy that my father’s presence in the form of ‘Købmanden’ has joined us here in Silkeborg,” says Jacob Brunsborg. He adds: “In a way, now my father has come back home.” About the chair The chair by the Tradesman’s side represents Lars Larsen's life’s work, JYSK, and is based on a design that has been part of the assortment in the JYSK stores. Additionally, it invites to participation in the piece, allowing you to take a seat and enjoy a quiet moment or have your photo taken with the Tradesman. MANAGEMENT'S REVIEW LARS LARSEN GROUP HEAD OFFICE LARS LARSEN GROUP | ANNUAL REPORT 2023/24 | PAGE 35
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