| 37 How to write a good cover letter Even though there is no blueprint on how to write a good cover letter, here are a few tips and some inspiration to help you write a cover letter that will get you invited to the interview. Your cover letter has one objective: to get the employer in - terested in you so that you, and not one of the many other applicants, get called in for an interview. The challenge is to ensure that your cover letter is specific, personal and fo - cused on the future of the company - and it also needs to be tailored towards the specific job you're applying for. Analyse the needs of the company The cover letter and CV are a sales pitch to make the reader want to meet you. It doesn't have to tell them everything about you. Just the most important things. This is why you should have a solid understanding of the job and the com - pany before you begin typing. What will the company gain? The most important part of the cover letter is describing what you can offer the employer. Clearly state how you meet the professional requirements of the job ad and what tasks you can do particularly well. You should describe how your experience and competences can be used in the new job. What tasks can you do, what knowledge can you con - tribute with and what does that mean for the company? Give brief examples and results that show what you have accomplished previously or describe ideas on how to resolve challenges. This demonstrates your experience or ideas and makes the employer feel confident in your ability to solve the tasks and challenges of the position. A catchy heading Write a personal heading that will quickly give them an idea of who you are, e.g. "Export engineer who specialises in mar - ket analyses" for a job as a sales engineer. The heading must describe why you can do the job. The all-important motivation Your motivation for applying to the job should radiate from the pages of the cover letter. Therefore, you should describe your motivation for applying in the introduction. This mo - tivates the employer to keep reading. This is where you explain why the company interests you and why you find the job exciting. Save the personal competences for the job interview For many companies, it's not just the applicant's profes - sional competences that need to match the company. Your personal competences also play a role. Your personal com - petences will not be assessed until the interview. Therefore, only briefly describe your personal competences in the cover letter.