Tour D3, 2 July: Tour leaders: Ulla Birk, Editor, Landbrugsmedierne Anette Eckholdt, M.Sc. in agriculture, freelance journalist New marketing channels Danish agriculture exports approximately two-thirds of its production to countries all over the world. The exports comprise mainly pigs, broilers and dairy products. Most of the products go through the coops Danish Crown and Arla, that also supply a large portion of the Danish domestic market. Parallel to the big coops, many farmers have developed their own market - ing, often using other channels. We will visit two of these farmers, who have refined their products and deliver them directly to the consumers’ doorsteps. The first visit will be to the farm Barritskov and the enterprise Aarstiderne, both of which are organic. The company was established in 1999 with a single employee. Today there are more than 280 full time employees. Aarstiderne has 80,000 customers in Denmark and Sweden that subscribe to the ”Meal 26 Box” that contains fruit, vegetables, and complete meal solutions. The cus - tomers can choose according to their own needs. Barritskov is currently ex - perimenting with new variations of familiar veggies, that will be produced on Danish and foreign vegetable farms. We will thereafter visit Hopballe Mølle - an old heritage farm that is pres - ently run by the sixth generation. The mill has specialised in broilers that grow slowly. Combined with extra room, eight hours of darkness and the farm’s own feed mix, this gives the meat a good taste and structure. The broilers are caught by hand, slaughtered in the farm’s own abattoir only 200 metres away, and delivered freshly slaughtered to the consumer. Hopballe Mølle also works with experience economy in that the associated restaurant and farm shop are owned and run by the mill. Hopballe Mølle Bæredygtig means sustainable
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