Agricultural journalism – workshops During the congress you can participate in a number of workshops. So far, we have planned three. At least one more will follow when we know more about the agricultural agenda for 2022. Here is what we have planned until now: Collaboration across borders By Dorte Stenbæk Bro, Agriwatch, Denmark Luxembourg Leaks (LuxLeaks), Panama Papers and more – the list of extensive, international collaborative journal - ism is long. Journalists are increasingly working together across borders. What is required and what can be gained from this in agricultural journalism? One example is the collaboration of the Danish agricultural media house Landbrugsmedierne with a number of other countries’ agricultural media regarding tests of machines ranging from telehandlers to harvesters. How do they do it, what are the challenges, and what advice can they give others who would like to do the same? We will also look at other examples and discuss how agricultural journalists can pull together and what we would like to collaborate about across borders. Coverage of multinational food companies? Climate? Exchange of experience or finding sources? Freedom of the press, including 8 agricultural journalists By Michael Godtfredsen, Sulo, Finland Sometimes you might feel that you are working under pressure, especially when you have to check your stories with your source because of complicated content, which is very common. We also have colleagues around the world who risk their freedom and security just trying to do their job. Members of the IFAJ have been arrested, tortured and jailed because they have reported about market prices or growing season forecasts for farmers. They work in countries where governments cannot tolerate news or reports that could jeopardise their reputation and power. What can we do in the IFAJ to support our members when they become victims of pressure from companies and sometimes even publishers? The agricultural press - a critical partner or a stout defender of the ag sector? What is the role of the agricultural press? Should it be a stout voice for the farmers and the ag sector or a watch - dog that works in accordance with the arm’s-length prin- ciple? Christian Friis Hansen, editor-in-chief of Landbrug - sAvisen (Denmark’s largest and most read agricultural media), takes a critical look at agricultural media. Christian Friis Hansen

Tour A1, 28 June: Tour leaders: Jørgen Lund Christiansen, journalist, organiser of 40 study tours to six continents, participant in 20 IFAJ congresses, columnist Henning Otte Hansen, Senior Adviser, PhD, Department of Food and Resource Economics, University of Copenhagen The Danish way of handling challenges The Danish dairy sector encompasses about 2,500 farms with an average of 220 cows, of which 20 per cent are organic. In 1882, Danish farmers estab - lished their first dairy coop. In 1905 there were a total of 1,300 coops and the Lurpak brand was designed to promote export of butter to the UK. Today, only a few coops handle 95 per cent of all Danish milk. Arla Foods is one of the world’s leading dairies and handles 90 per cent of Danish milk. Arla is a multi - national company, including its ownership. The headquarters are in Denmark, but there are more than 9,000 member in Sweden, Germany, UK and Benelux. At Arla Innovation in Skejby we will meet Lars Dalsgaard, Senior Vice-President of Product & Innovation, Arla Foods Amba. Lars Dalsgaard has for the past 39 years held various management positions at Arla Foods, including dairy man - ager, dairy director, production director in Ingredients, Business Group Direc - tor in the UK, and Group Vice-President in Supply Chain. Since 2019, he has 9 had the overall responsibility for innovation at Arla, the world’s fourth largest dairy company as measured by the amount of milk received. Lars will give us the inside story on the dairy industry and the areas of focus in Innovation. We will visit Holger Hedelund’s farm with one of the finest Jersey herds in Denmark and hear about export of heifers and young cows. Holger aims to be independent from protein import. New crops are taken in and have today re - placed more than 80 per cent of soya and other protein sources from abroad. At Sejet Plant Breeding Station, owned by DLG, a leading Danish farm sup - ply coop serving more than 25,000 members, Managing Director Birger Erik - sen will tell us about goals and methods to achieve higher yields and quality adapted to local climate and environmental conditions. At the end of the day, we will have dinner with group A2 at the cultural centre Vestermølle. Throughout the day your tour guides will tell you about mandatory education of all children starting in 1814 in response to Denmark’s bankruptcy in 1813. This was followed by folk high schools and establishment of coops, which currently have more than 90 per cent of the market shares in all major sectors. That story is part of the foundation of the Danish welfare society. Dairy farmer Holger Hedelund. Lars Dalsgaard Managing Director Birger Eriksen.

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