5 Seeding the green future In 2020, DLF launched a new campaign, Seeding the green future, drawing attention to some of the climate-friendly products that can contribute to a greener future. The Group’s green products contribute significantly to more climate- and eco-friendly agricultural production. The campaign focuses on solutions for more resource-efficient and sustainable production. In the autumn, we will be launching yet another campaign, Root & Drought, focusing on the effect of root growth on plant drought tolerance and robustness. Strong growth in the American retail market Since 2017, DLF has increased its sales to the American retail market by around 70% through alliances and close connections with various American retail chains. At the same time, investments were made in packaging and warehouse facilities to meet increasing customer demand on our deliveries. Covid-19 has contributed to increased sales of grass seeds, as consumers want green lawns when spending more time at home. We expect continued growth in the retail market when a new strategic alliance with a major provider for "Big Box Stores” comes into operation in 2021. 25 years in Germany In August 2019, we celebrated the 25th anniversary of DLF’s company in Hannover, DLF GmbH, at a reception attended by more than 100 guests, colleagues, customers and authorities from Germany and abroad. DLF GmbH has been making rapid progress in recent decades, and is now a respected player in the German market with a wholesale market share of around 50%. The German DLF team. From the left, sales manager Reinhold Peters, sales assistant Bettina Ehlers, general manager Hans-Joachim Buch and product manager Rene Koesters Virtual demonstration events Field walks and demonstration events were cancelled one after another in March-June 2020 due to Covid-19. This called for alternative and unorthodox solutions such as virtual guided tours to enable showing and presentation of products. For example, the trial field at the cancelled Expo Melilla site in Uruguay was shown on video by our product specialists, who reviewed the various plots while presenting the best management practices to participants. In March-June, PGW Seeds in South America carried out 12 digital events with various topics for more than 1,500 participants. Digital events revealed their advantages in relation to finances and logistics, and they will be part of our development activities in the future.
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