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50405295 BASANMARINO SWEAT 50405317 BABADINI SWEAT PANTS P. 4
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INTRODUCTION Welcome to BALL. This book provides a comprehensive look at the BALL brand and how we present it to the world - from the unseen practices that define the way we work to the visual identity seen in shops and images around the world. There aren’t many fashion brands that can maintain a strong appeal to customers after more than 50 years, but BALL is one such kind. Possessing a unique charm, today BALL is relaunched with a respect for history. Delving into the archives, working with original styles from the 1970s and 1980s, the products that made the brand so popular are reinterpreted to a modern audience, preserving fun details, comfortable fits and the recognisable silhouettes that have characterised the brand for over five decades. P. 5
