WORKING AT SENNHEISER COMMUNICATIONS Kick-started an international career – the tale of a design lover in a tech company How is it to begin your career in a foreign country with a different culture and complex technical products that are hard to understand for a non-engineer? We asked Serena Guedia, Junior Product Manager at Sennheiser Communications. Why have you chosen to pursue an international career? When I was doing my Bachelor degree, I spent the two last semesters in Ireland. Doing so showed me that I really like being part of an international environment. So when I was preparing for my Master’s, I started looking around for European business schools that offered my preferred combination of marketing and management. My research took me to Copenhagen Business School that offers this exact combination. I then started to investigate Copenhagen further as I did not know much about it. I quickly learned that Denmark, and Copenhagen in particular, has a lot of schools and companies that combine high-end design and top class product quality. All in all, Copenhagen seemed like the perfect choice for me and so it came about that in late 2016, I graduated with a Master in International Marketing and Management from Copenhagen Business School. What do you work with at Sennheiser Communications? I am a Junior Product Manager. Essentially, my job is to be the glue that makes market trends and demands come together with the technical possibilities available at the moment. In doing so, I help to develop new products that are not only technically advanced but also designed and produced in a way that consumers can relate to. I find it very cool that I am expected to know a little bit about everything. I have to understand the customers’ needs, the language of the engineers and Sennheiser Communications’ business model. Actually, I ended up in the job I wanted before I even knew it existed. What are you dreaming of achieving at Sennheiser Communications? Right now I am building experience. I have great colleagues. I have very interesting tasks and I work with high-end products that make state-ofthe-art technology end design come together. Actually, it’s even better than I dreamed of.
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