OUR TOWNS AND CITIES NEED CHANGE While there is no question that future generations will primarily live in cities, whether they’ll do so in a socially, environmentally and economically sustainable way remains to be seen. Urbanisation presents a number of challenges, none more so than mobility. Air pollution is not a new problem. Since the industrial revolution, generations have suffered from the impact of emissions and poor air quality. But today, increased road transport and the failure to control air pollutants has led to a heightened need for change. While the challenge is great, shifts in behaviour and technology mean there is more opportunity for future generations to inherit a brighter environment and improved quality of life through sustainable urban mobility. It’s time to take control. 80% The UK target is to reduce CO2 emissions by 80% by 2050. The cost of congestion in the UK is expected to rise significantly. The NHS spends an estimated £1bn a year treating Asthma. Diesel Transport is one of the biggest causes of CO2 emissions.
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