04 SimplyFly – #9, 2018 MOVING FORW THE SATAI Scandinavian Air Trading Co. 1957 1982 1990 2002 In February 2018 at the Singapore Air Show, Satair Group announced an adapted name change – to Satair – along with a new logo and brand identity. The arrival of digitalisation, with a fully integrated e-commerce portal, will give added customer benefits and a further reason for a new strong united brand. Reflecting the integrated one service offering to customers is the change of company name to Satair, removing the Group appendix. The new Satair brand supports the three initiatives of improving customer satisfaction, integration - which is now coming into place - and digitalisation which will become visible to our customers in early 2019. With the move away from the two business channels, the old Satair Group red logo colour is replaced with black and a new, but subtly stylised, logo. This builds upon the 60-year accumulated brand value of the Satair legacy brand. When Satair Group was formed in 2014 it operated under the Satair Group brand via two different business channels - the Airbus Material and Supply Chain Services channel and the Satair OEM distribution business channel. At the same time, the addition of the endorsement text – ‘An Airbus services company’ – reflects the 45 years accumulated brand value of the Airbus Material business and the Airbus ownership of Satair. Since then a number of changes have been made to integrate aspects of the two channels, but full integration and a single point of contact - the main goal for the past year - is moving the business to one joint offering to customers. This endorsement text is detached and standalone from the logo because, while it supports the proximity to Airbus and Satair’s role as the sole and authorised Material support and service provider, offering all Airbus spares and services for
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