02 SimplyFly – #9, 2018 SimplyFly Hello everyone and welcome to this latest issue of SimplyFly which coincides with the Farnborough International Air Show where Satair has a significant presence. The aviation market is generally still very favourable and very much so for the spare parts and Airbus MRO side. Whilst this is very good for us it does also put additional demands on us to satisfy our customers and to do that with increased efficiency. We see that the market environment in which we operate is rapidly changing and that is why we have actioned vital initiatives to ensure we change in tune with the market - and to make certain that what we do is to the full satisfaction of our customers. This issue of SimplyFly contains articles on our key strategic initiatives of digitalisation, integration, the one channel project, and the customer CARE project, which are all part of the Satair transformation that is necessary to meet changing market requirements. Alongside these, an article on the supporting new and strong Satair brand, which was unveiled in February, provides the context that binds all these initiatives together. On our strategic agenda is to ensure we listen carefully to customer feedback and the way we communicate and interact with our customers – clearly the objective of our integration programme leading to one channel for the customer is going to be crucial in this exercise. The branding is the first visible indication of that one channel project, and the new Satair brand will be material for us going forward. As we are a strong part of Airbus Customer Services organisation we can of course leverage strong additional synergies to the benefit of our customers. All the considerable aircraft knowledge around Airbus can be brought together through Satair to benefit Airbus customers, keeping in mind that we are serving all aircraft platforms. As Satair is celebrating its 60th anniversary it is the right moment to enter this new stage of our company development and the way we are positioned within the bigger Airbus context and within the market to make these changes supported by the new strong Satair brand. So we do not stand still. There will be more to come towards the end of the year. A lot of change and transformation is going on and we will continue to interact and communicate proactively with our customers. Kind regards, Bart Reijnen CEO Satair
Download PDF file