02 SimplyFly – #8, 2018 SimplyFly Hello everyone; welcome to this first 2018 edition of SimplyFly. I hope you enjoy reading this issue. 2018 will be very significant for Satair and especially for our customers. Several key customer improvement initiatives that we worked on last year will come to fruition in 2018, leading to an improved customer experience for everyone. Our integration project is where we have spent a vast amount of time and effort defining the transformation, improvement and integration of the company. The implementation of that work takes place this year and will be finalised by year end. The first steps have been taken to approach the customer under one name and one brand – Satair. This is visually marked by the new logo, which you can see on the front cover of this magazine. The new logo represents the full scope of our business, embracing both the legacy Satair and the legacy Airbus channel. Our CARE project i.e. our customer support enhancement programme is also moving forward and in the first half of the year improvements that we have designed to better serve and support our customers worldwide will be implemented. In the autumn of 2017 I took our senior management team to China for a symposium that allowed us all to see and experience the growing huge importance of the Chinese aviation market. The dialogue and feedback from our Chinese customers was very forthcoming and convinced us that being present and growing that presence in China is of the utmost importance for Satair. Satair continues to grow successfully and in 2017 we had some good traction on new products and services. IMS (Integrated Material Services), in particular, has started to really move now with a near doubling of customers compared to 2016. Digitalisation is key for us and we are putting much effort into historical data analytics in combination with better spares demand forecasting for our customers. This will allow us to better advise customers exactly what they need in terms of spare parts and when they need them to give real added value over the next few years. We have been delighted with the market response to our Innovations in 3D printing which led to us outperforming our sales targets. When it is possible to certify and qualify such parts then customers have a real need for them. We are convinced there is a market and we will continue on this track to give this important option for our customers. Although we continue to grow the company we are very conscious that customer satisfaction needs to improve. We believe we are making good progress, but more needs to be done. We will strive to do better in 2018 and customer satisfaction improvement remains our top priority. Please keep giving us your feedback – we are listening to you. Kind regards, Bart Reijnen CEO Satair
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