PAGE 1 BRAINHEARING TECHNOLOGY RESEARCH WHITE PAPER – PRIMO 2015 Understanding BrainHearing™ ABSTR ACT TECHNOLOGY FOCUSED ON REDUCING LISTENING EFFORT People frequently say, “I hear fine, but I don’t always understand what is said”. When hearing care focuses on making sound audible, it is easy to forget that the brain interprets what we hear. Oticon’s BrainHearing™ technology supports the way the brain makes sense of sound and allows listening with less effort. Our technology gives access to the details in sound so the total communication experience is more natural, helping your patient to understand more of what is said, rather than just hear more sounds. Cognitive Hearing Science is an interdisciplinary field which integrates physiologic and cognitive research to explain the complex interplay of the incoming auditory signal, signal processing, the auditory system, memory and cognition in speech understanding. Since its creation in 1976, the Eriksholm Research Centre, a division of Oticon, has taken an active role in establishing and expanding the Cognitive Hearing Science field. Oticon has applied the fascinating discoveries from Eriksholm and other researchers by introducing BrainHearing™, as an evidence-based approach to supporting how the brain makes sense of sound. Take a moment to explore the most recent, peer reviewed research supporting BrainHearing™. Terri E. Ives, Sc.D., Au.D. Senior Research Audiologist Oticon A/S
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