Integrated reefer NEWS 3rd quarter 2015 Relying on Gut Feeling From a garden in Denmark By Soren Leth Johannsen, Chief Commercial Officer Gut feeling is perhaps often seen as a taboo in the no-nonsense businessto-business environment of the reefer container industry. Nevertheless, our entire industry thrives on gut feeling, or at least the natural feeling of hunger. Our industry is an important part of the cold chain, from farm to fork. It provides the ideal mobile storage environment: from farm or warehouse to cold store or supermarket. Fresh produce from all corners of the world is shared and traded with every other corner of the world. The huge breadth of the product range has become a near-constant over the years; the only difference is the origin. A good example of this is the ever-popular blueberry, a delicate berry known for its fine skin, delicious taste and health-giving properties. It is grown throughout almost the entire world beyond the tropics. The challenge, however, is that the growing season is relatively short. So blueberry farmers need to rely on global distribution. Providing safe and cost-effective transportation and storage for this highly sought-after fresh produce is a major opportunity for our industry. It requires securing top quality with minimal food waste. At MCI, we regard this as a very interesting challenge. There is a great deal to be done and to be achieved. And that goes for all of us here. At MCI, we have more than five years’ experience with the growing fleet of cost-effective CA systems (Star Cool CA), soon surpassing 30,000 units sold. We are now focusing on opening up the same markets and opportunities for fruits with low respiration levels, such as blueberries and grapes. Another order placed with Chile I would like to round off by letting you know that we have delivered the first batch of 500 x 40’hc Star Cool Integrated (SCI) reefers from our new factory in Chile. Straight off the back of this, we have commenced production of the next order of 200 x 40’hc SCI reefers. And to resume the topic of “gut feeling,” I hope your gut feeling is telling you to read on! Please enjoy this issue of Integrated Reefer News! 1591094 Integrated News - September 2015.indd 1 14-09-2015 10:11:05
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