INTRODUCTION In the 1990s, globalization was driven by market libera lization. Today, the driving forces are technology and the ability to unlock innovation with it. That means that we live in a very dynamic society where the only constant is change. That influences the way we live, work, our business models and so forth. This technology shift reflects radical changes in the way you are able to view business opportunties. The ways of cooperation across locations and firms are new and we start to see rapid innovations in traditional fields such as agricultural, finance and the like. It is a world of opportunities, for the ones who are capable of spotting them. All together this will undoubtedly result in huge challenges and uncertainties, but also great opportunities, especially for you who are getting expertise within the area of innovation and entrepreneurship. As a student you will meet many opportunities for building a strong startup within the everchanging startup community. This requires a great effort from you which will support your journey. 4
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