In the period from 1986 and until 1997 the four Nordic entities had very strong growth especially from sales of memory products and to a lesser extent also hard drives. In 1997 is was decided to establish a Group and to bring in an external investor which was a UK based private equity fund. In 1997 the management and the private equity fund agreed on the long term strategy, where it was decided that EET Group should be transformed from a Nordic distributor into a pan-European distributor. Furthermore, it was decided that the dependency on single products and single customers should be reduced. The strategy has broadly been the same from 1997 and until today and the strategy has only been slightly modified during these years and in most events just and update to current technology changes in the market or changes customer or vendor requirements. So from a small Nordic distributor back in 1997 EET Group has up until today been transformed into a pan-European distributor operating in 27 markets, serving more than 43,000 annual buying customers and carrying more than 750 brands. This has been achieved through a strong organic growth combined with a very successful acquisitions strategy which has delivered 34 acquisitions during the period 1998 until 2016. With a turnover of € 300 million and with more than 1,100,000 shipments EET Group is today one of the largest distributors in Europe within our field. Furthermore, EET Group has during this transition maintained it profitability and from 2001 until 2015, EET Group delivered growth in the operating profit for 14 consecutive years. Strategy So what is the strategy going forward? EET Group shall maintain focus on the EMEA markets and strive to be the market leader in each of the markets where we are present and in each of the 8 main business areas where EET Group operates. These 8 main business areas are: • Server, Computer & Printers Parts • Storage & Network • Mobile Parts & Accessories • Surveillance & Security • Home Entertainment & Lifestyle Electronics • POS & Auto ID • Pro AV & Digital Signage • Smart Home Solutions So what is a market leader? In our view a market leader is a distributor who are bringing long term and sustainable value for both customers and vendors and with a high focus on a high service level with a fair pricing on the products. We will maintain our focus on providing the long term value for both our customers and vendors, because we simply know that this is the reason why we have experienced such a strong growth historical with happy customers and vendors. 2006 Establishment of sales offices in UK, Portugal, Poland and Switzerland 2011 Strengthens position in spare parts with acquisition of Europarts 2013 EET Group acquires the manufacturer Clint Digital 2015 Strengthens EpEoTsGitrionupinaPcrqouAirVes wtithheamcqauniusiftaiocntuoref rDS DisplCaylinatnDdiPgritoajlektor System EET Group acquires Sandberg and enters the market segment of retail oriented products 2007 EET Group acquires the surveillance and security distributor Ernitec 2012 EET Group strengthens position in the retail and digital TV segment with acquisition of Kjaerulff1 2013 EET Europarts acquires Scandyna, the Danish manufacturer of the sculptural Podspeakers 2017 3
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