Ladies & Gentlemen, As farm incomes continue to stagger, political and economic conditions remain uncertain and adverse weather conditions affected yields within our Region, the agribusiness faces FKDOOHQJLQJWLPHV,QVXFKXQVWDEOHFRQGLWLRQVLWLVRIJUHDWEHQHƟWLI\RXFDQFRXQWRQ partners who help you master economic downturns. Throughout our 180 years of heritage we have served those linked to the land and have often experienced the merits of mutual partnerships, be they with customers, John Deere dealers, suppliers or other stakeholders of the agricultural value chain. We have consistently followed the principle of our company’s founder John Deere to ‘continuously improve our products and services’. Despite challenging business conditions, -RKQ'HHUHKDVFRQWLQXHGWRPDNHVLJQLƟFDQWLQYHVWPHQWVLQWRDGYDQFHGWHFKQRORJLHV manufacturing operations, quality assurance and its product support infrastructure. This includes the supply of genuine John Deere parts and accessories as well as a steady enhancement of our aftermarket service offering. All these efforts are the result of our mutual collaboration with premium business partners of various industries. In the past two years, John Deere’s innovative products and solutions were recognized with numerous awards during SIMA, AGRITECHNICA and other key European fairs, many of them resulting from strategic partnerships which we established and maintain to add value for our customers. 7KH$FFHVVRULHVFDWDORJXHUHƠHFWVRXUFRPPLWPHQWWRFRQWLQXRXVO\H[SDQGRXU product portfolio, primarily aiming to serve your needs, regardless whether you manage a farm operation, whether you are a contractor or you maintain your own private property. We truly appreciate your ongoing interest in the John Deere brand, your loyalty and trust in our company as we approach the recovery of our businesses. Enjoy reading the catalogue 2017. Yours sincerely, Christoph Wigger Vice president Agricultural & Turf Sales & Marketing Europe, Northern Africa, Near & Middle East 3
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