We have imposed a special responsibility on ourselves Code of pratice for marketing of soft drinks in Denmark
Everyone has the right to proper marketing - children have the right to special protection Danish soft drinks producers have im
Code of Practice §1 All soft drinks must be provided with labelling stating the content of ingredients and additives in accorda
Code of Practice §3 Advertisements for soft drinks must be formulated in such a way that they are not incompatible with a healt
Code of Practice §4 Advertisements for soft drinks must not invite excessive consumption. Notes: This principle must be seen in
Code of Practice §6 Marketing must not target pre-teenage children. For example, advertisements for soft drinks must not be pla
Complaints You can make a complaint about soft drink if you consider that the commercial communication of the product contraven