content ForeworD SUMMArY THe Beer MArKeT the Danish Brewers’ Association states Denmark is in top More special beers THe Beer C
FoReWoRD Beer is the world’s oldest cultural beverage. the world’s fourth largest brewery is Danish, and during the last 5 to 1
SUMMARY Denmark is proud of its beer brewing tradition and today, Denmark is one of europe’s leading beer producers. Beer is a
tHe BeeR MARKet Beer is a low alcohol drink brewed from malted grain, hops, yeast and water. the impressive range of beer types
tHe BeeR MARKet More special beers Since beer took over the number one position as the Danes’ preferred alcohol drink from schn
tHe BeeR conSUMPtIon today Danes drink less beer than they used to. Primarily this is due to a general decrease in overall alco
tHe BeeR conSUMPtIon Following Danish eU membership in 1973 wine has increasingly been represented as part of Danish alcohol co
tHe BeeR conSUMPtIon the term ‘moderate alcohol consumption’ means the amount of alcohol consumed which research has found bene
tHe BeeR conSUMPtIon naturally, there are individual differences in the effect of over consumption but typically damage occurs
tHe BeeR conSUMPtIon Research has shown that energy from alcohol does not have the same appetite regulating effect as energy fr
tHe ReLAtIon WItH tHe conSUMeR Beer is brewed with natural ingredients and therefore moderate beer consumption provides a numbe
tHe ReLAtIon WItH tHe conSUMeR Special care must be taken regarding children and very young people since this group should not
tHe ReLAtIon WItH tHe conSUMeR the Danish Brewers’ Association does not believe that product labelling with health warnings is
tHe ReLAtIon WItH tHe conSUMeR Health warning labelling Several research projects demonstrate the ineffectiveness of health war
tHe ReLAtIon WItH tHe conSUMeR Among other things the surveys show that (Statens Institut for Folkesundhed 2008): • The age at
tHe ReLAtIon WItH tHe conSUMeR the concept “Are you ready?” consists of a number of campaigns aimed at a young audience. the fi
InFLUence on tHe conSUMPtIon Most of the Danish population has a sensible attitude towards alcohol consumption. only app. 5% of
InFLUence on tHe conSUMPtIon alcohol is higher tax. the intention of this regulation is based on the assumption that an increas
InFLUence on tHe conSUMPtIon the nordic countries have the highest tax level on alcohol products in europe. Sweden is the only
InFLUence on tHe conSUMPtIon Finally it should be stressed that 85% of the Danish population has normal alcohol consumption and
MARKetInG oF BeeR Marketing is a natural part of everyday life for both consumers and companies. Marketing is an essential fact
MARKetInG oF BeeR Per Capita ($) Million 50.00 45.00 40.00 35.00 30.00 25.00 20.00 15.00 10.00 5.00 Consumption (L 100% alcohol
MARKetInG oF BeeR According to this set of rules alcohol must not be marketed in a way that encourages inappropriate alcohol co
InteRnAtIonAL oUtLooK It is not only the Danish Brewers’ Association which has a vested interest in the promotion of appropriat
ReFeRenceS • Albini A, Dell’Eva R, Vené R, Ferrari N, Buhler D R, noonan D M, Fassina G (2006) Mechanisms of the antiangiogenic
• Nielsen R (2005) Politikens bog om øl. Politikens Forlag • Nordic Council of Ministers (2004) Nordic Nutrition Recommendation
BrYGGerIForeNINGeN Danish Brewers’ Association Faxehus, Gamle carlsberg Vej 16 2500 Valby telefon 7216 2424 Fax 7216 2444 e-mai
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Danish Brewers’ Association -
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content ForeworD SUMMArY THe Beer MArKeT the Danish Brewers’ As
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FoReWoRD Beer is the world’s oldest cultural beverage. the worl
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SUMMARY Denmark is proud of its beer brewing tradition and toda
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tHe BeeR MARKet Beer is a low alcohol drink brewed from malted
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tHe BeeR MARKet More special beers Since beer took over the num
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tHe BeeR conSUMPtIon today Danes drink less beer than they used
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tHe BeeR conSUMPtIon Following Danish eU membership in 1973 win
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tHe BeeR conSUMPtIon the term ‘moderate alcohol consumption’ me
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tHe BeeR conSUMPtIon naturally, there are individual difference
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tHe BeeR conSUMPtIon Research has shown that energy from alcoho
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tHe ReLAtIon WItH tHe conSUMeR Beer is brewed with natural ingr
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tHe ReLAtIon WItH tHe conSUMeR Special care must be taken regar
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tHe ReLAtIon WItH tHe conSUMeR the Danish Brewers’ Association
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tHe ReLAtIon WItH tHe conSUMeR Health warning labelling Several
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tHe ReLAtIon WItH tHe conSUMeR Among other things the surveys s
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tHe ReLAtIon WItH tHe conSUMeR the concept “Are you ready?” con
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InFLUence on tHe conSUMPtIon Most of the Danish population has
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InFLUence on tHe conSUMPtIon alcohol is higher tax. the intenti
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InFLUence on tHe conSUMPtIon the nordic countries have the high
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InFLUence on tHe conSUMPtIon Finally it should be stressed that
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MARKetInG oF BeeR Marketing is a natural part of everyday life
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MARKetInG oF BeeR Per Capita ($) Million 50.00 45.00 40.00 35.0
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MARKetInG oF BeeR According to this set of rules alcohol must n
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InteRnAtIonAL oUtLooK It is not only the Danish Brewers’ Associ
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ReFeRenceS • Albini A, Dell’Eva R, Vené R, Ferrari N, Buhler D
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• Nielsen R (2005) Politikens bog om øl. Politikens Forlag • No
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BrYGGerIForeNINGeN Danish Brewers’ Association Faxehus, Gamle c
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