Everyone has the right to responsible marketing Producers, industries, consumers and the authorities are agreed that the market
Background The Alcohol Advertising Board has been set up in 2000 by the Danish Ministry of Economic and Business Affairs to enf
Background criticise the marketing initiative and in the case of gross or repetitive infringements publish the criticism by a p
Background The members of the Alcohol Advertising Board are: • The Danish Consumer Council • The Danish Brewers’ Association •
Code of Practice §1 The present set of rules shall apply to the commercial communications of all alcoholic beverages with an al
Code of Practice §2 The present set of rules shall be a minimum standard. It shall encourage the companies involved in the comm
Code of Practice Commercial communications must not show consumption of alcoholic beverages in workplaces, colleges and similar
Code of Practice §4 The present set of rules applies irrespective of the media used by the companies in their commercial commun
Code of Practice In their commercial communications, the companies must not use individuals who due to their youthful appearanc
Code of Practice §6 The commercial communications of alcoholic beverages must not be associated with sports and athletics. For
Code of Practice §7 The above set of rules shall take effect as of 1 March 2000. The above set of rules has been negotiated bet
Members The Board is chaired by an independent chairman, and the Danish Consumer Council as well as The Danish Brewers’ Associa
Members “Alcohol must be marketed with due respect for public health” Lars Quistgaard Bay The Danish Chamber of Commerce “Alcoh
Alkoholreklamenævnet The Alcohol Advertising Board Faxehus Gamle Carlsberg Vej 16 DK-2500 Valby Phone: +45 72 16 24 40 Fax: +45
Page 1:
The Alcohol Advertising Board Code of practice
Page 2:
Page 3:
Everyone has the right to responsible marketing Producers, indu
Page 4:
Background The Alcohol Advertising Board has been set up in 200
Page 5:
Background criticise the marketing initiative and in the case o
Page 6:
Background The members of the Alcohol Advertising Board are: •
Page 7:
Code of Practice §1 The present set of rules shall apply to the
Page 8:
Code of Practice §2 The present set of rules shall be a minimum
Page 9:
Code of Practice Commercial communications must not show consum
Page 10:
Code of Practice §4 The present set of rules applies irrespecti
Page 11:
Code of Practice In their commercial communications, the compan
Page 12:
Code of Practice §6 The commercial communications of alcoholic
Page 13:
Code of Practice §7 The above set of rules shall take effect as
Page 14:
Members The Board is chaired by an independent chairman, and th
Page 15:
Members “Alcohol must be marketed with due respect for public h
Page 16:
Alkoholreklamenævnet The Alcohol Advertising Board Faxehus Gaml
Alkoholreklamenævnet
Klik for at downloade publikationen som PDF
For at se denne iPaper løsning, kræves Adobe Flash Player og din browser skal understøtte JAVA scripts
Klik her for at hente den nyeste Flash Player