communicate
To be the leading mobile service pr pro ovider in Egypt, pr pro oviding the best quality service for our customers, the best wo
WHAT’S WHA T’S Inside 04 A WORD from the Chairman Naguib Sawiris 06 A WORD from the President & CEO Alex Shalaby 08 A WORD from
A WORD from the Chairman Dear all, I am very proud to welcome you to Mobinil’s first Annual Report. For nearly eight years, Mob
A WORD from the President & CEO Dear all, The year 2005 was an extraordinary year for me and Mobinil. Not only did we share an
A WORD from Former President & CEO Dear all, It gives me great pleasure to address you today, as Mobinil celebrates the fruit o
THE-INSIDE-OUT The Egyptian Market The Regulatory Envir Environment onment The Competitive Envir Environment onment Competitive
The Egyptian Market The Egyptian Company for Mobile Services (Mobinil) led the industry, transforming what was a lesser market
• However, these figures expanded by end of 2005 to reach 17.8%. • Egyptian mobile market subscribers nearly doubled from aroun
WHO We Are A Promise of Prosperity to: Egypt Our Shareholders Mobinil Board of Directors Corporate Governance Mobinil Executive
A Promise of Prosperity to Egypt Thursday May 21, 1998 witnessed the birth of Mobinil, the first Global System for Mobile Commu
Our Shareholders • In 2005, prepaid offerings were made to aggressively open up the Egyptian market, in line with Mobinil’s gro
ORANGE GROUP SA The Orange group, a subsidiary of France Telecom, is one of the world’s largest mobile communications companies
ORASCOM TELECOM HOLDING SAE Orascom Telecom Holding SAE ("Orascom Telecom" or "OTH") was established in 1998 and has grown to b
The Board of Directors Naguib Sawiris Chairman, The Egyptian Company for Mobile Service (Mobinil) Chairman, Orascom Telecom Hol
Corporate Governance The ECMS Corporate Governance Structure The Egyptian Company for Mobile Services (ECMS) Corporate Governan
The Audit Committee ensures that internal controls over the financial performance of the company are in place, reviewed and eva
The Executive Team Iskander N. (Alex) Shalaby President President & Chief Executive Of Officer ficer Alex Shalaby was elected P
Adel Khouzam Dir Director ector, , Sales Adel Khouzam was appointed Sales Director in April 2000. He has more than 30 years of
Hashem Zohair Dir Director ector, , Gover Government nment Af Affairs fairs & T Telecom elecom Authorities Mohamed Hashem Zohai
FOCUS on Innovation Our passion and personality oblige us to care for understanding our customers and having them at the heart
In 2005, Mobinil pursued a dual strategy combining aggressive growth with preservation of value. Profitability was attainable t
Services offered range from local voice connectivity to international data roaming on GPRS networks. For all our customers we p
FOSTERING Ties with our Community We understand our business principles clearly and we believe that part of our philosophy is t
Community Projects January Mobinil ALO SMS Product for Deaf & Mute Tsunami IVR # 1482 Mobinil Traffic Rescue Project (Phase 3)
Educational Projects July Thanaweya Amma (Secondary Schools Top Achievers) Awards for the sixth consecutive year Entertainment
2005 Financial Highlights A Message from the CFO Audited Financial Statements Consolidated Income Statement 1999-2005 Consolida
A MESSAGE from the Chief Financial Officer I am pleased to present Mobinil’s annual financial report for fiscal year 2005. Thro
AUDITED Financial Statements EBITDA Margin 1999-2005 Net Income/(Loss) (MEGP) 1999-2005 1,600 1,400 1,200 60.0% 50.0% 1,000 800
Assets (MEGP) 1999-2005 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Y1999 Y2000 Y2001 Y2002 Y2003 Y2004 Y2005 Liabilities (MEGP
COMMERCIAL Indicators Active Subscribers Base (K) Y1999-2005 7,000 6,000 5,000 4,000 3,000 Net Activations (K) Y1999-2005 3,000
LOOKING Ahead We enjoy working and succeeding together by building close relationships. While we have a sense of professionalis
This year Mobinil celebrated both its seventh anniversary and crossing the 6 million subscriber milestone; both occasions were
THE YEAR at a Glance challenge discover improve believe learn remember
January 2005 50% Discount on Mobinil to Mobinil Calls Mobinil Cooperates with UNICEF to Help Children in Tsunami-Hit Nations Fe
March 2005 Access Your E-Mail. Wherever You Go Mobinil Sponsored Run for Cure 2005 April 2005 Mobinil Launches Clip+ Advanced H
May 2005 Algerian Press Delegation at Mobinil's Headquarters The New Mobinil Billboards in Cairo Discount Promotion on the Prim
July 2005 The Primo Bundle Promotion Tourist Line Promotion Music Shop with Mobinil Life August 2005 Scratch and Win Promotion
September 2005 Mobinil Life Festival Conference Call Promotion Back to School Promotion October 2005 Second Mercedes Winner Thu
November 2005 The Free Reconnection Promotion The Extended Validity Promotion Fifth Mercedes Winner December 2005 Mobinil and N
COMMUNICATE NOTES Headquarters The Egyptian Company for Mobile Services [Mobinil] Nile City Towers 2005 C Corniche El Nil Beaul
NOTES
from the heart